在过去，内在美比外在美重要的社会价值观，将内在美与外在美对立了起来，使人们羞于表达对美的渴望，也让人错以为，外在美一点都不重要。但是在“闯红灯违章拍照时都要问一问有没有美颜功能”的今天，人们追求美的天性完全被释放。甚至在一定的范围内，人们将外在美与内在美联系起来。
比如我们经常听到的：“老板，您的产品包装怎么印刷得这么差劲？假的吧？”以及“看您产品包装的这个样子，您这产品就不上档次。”等等，产品的包装与质量等因素被连结起来，成为消费者购买的一个重要参考依据，无论企业怎样辩驳，消费者都可以掷地有声地告诉你：“如果对包装都漫不经心，如何让人相信其对内容物的用心呢？”
因此，产品包装是一种“做得好了可能难被发现价值，但做不好你就知错”的东西，因此，选择优质的包装，不是能装东西就好，犹如业内常说的“好包装保护产品，但包装保护品牌。”
他们不是工人，是艺术家
说起包材生产，或许很多人想起来的是轰隆隆的生产机器在冷冰冰的车间运转，但其实，包材生产是一个特殊的行业，因为这也是一个美的产业，与他们交流，聊的是色彩的斑斓和工艺的美学，犹如艺术家。
The producer of the packaging material is not a worker. It is an artist.
Packaging, if you don't do it, you know what's wrong.
In the past, the inner social beauty of the United States and the external beauty of the important values of the United States and the external beauty, so that people are ashamed to express their desire for beauty, but also makes people think that the external beauty is not important. However, today, when the red light is illegally photographed, it is necessary to ask whether there is a beauty function. Today, people's pursuit of beauty is completely released. Even within a certain range, people associate external beauty with inner beauty.
For example, we often hear: "Boss, how is your product packaging printed so badly? Fake?" and "Look at the way your product is packaged, your product will not be graded." linked with factors such as quality, it becomes an important reference for consumers to buy. No matter how the company refutes, consumers can tell you with a voice: "If you are careless about packaging, how can people believe in their intentions?" ?"
Therefore, product packaging is a kind of thing that “does well done, it may be difficult to find value, but if you don’t do it well, you know what’s wrong”, therefore, choosing high-quality packaging is not something that can be loaded, as the industry often says. Good packaging protection products, but excellent packaging protection brand."
They are not workers, they are artists.
Speaking of the production of packaging materials, perhaps many people think of the rumbling production machine operating in the cold ice shop, but in fact, the production of packaging materials is a special industry, because this is also a beautiful industry, communicate with them, talk about The beauty of color and the aesthetics of craftsmanship are like artists.